#ROC Feed the Children is happening, rain or shine!

Rochester, NY… Volunteers, case managers and over 800 individuals and families are joining Feed the Children, PepsiCo and TOPS Markets for a wonderful Feed the Children event in Rochester #ROC.

United to Defeat Hunger in Rochester, N.Y., many smiling volunteers provided food to supplement meals for a week and other supplies help 800 Rochester families.

This is the fourth year PepsiCo and Feed the Children have partnered with Catholic Family Center to help feed families in Rochester, where more than 38 percent of the population lives below the poverty line. This event is part of a larger initiative between the two organizations to help feed communities in over 19 cities throughout the United States.

Joining them at Eastman Business Park were volunteers from Excellus BCBS and SwiftLift, Inc., a local business providing fork lift equipment and related safety and transportation services.

The receiving families have been identified and preselected by Catholic Family Center, a Rochester-based not-for-profit organization that helps elevate the local community by enabling independence, empowering the vulnerable and strengthening individuals and families.

“Catholic Family Center is grateful to be working once again with PepsiCo, Feed the Children, and our neighbors at Tops Markets,” said Marlene Bessette, CEO, Catholic Family Center (CFC). “Together, these partners are truly providing vital nourishment for both body and mind to some of our city's most vulnerable families and children.”

Despite the rain, spirits were high for donors and recipients, alike!

About Catholic Family Center: Catholic Family Center (CFC) is Greater Rochester’s largest provider of comprehensive family services. Each year we assist tens of thousands of our neighbors, relatives and friends as they work to remain or become healthy, productive, participating members of our community. We serve all people—regardless of religion, race, ethnicity, age, ability or gender. Our programs work together to address the many issues of human need across all stages of life.